Rise Up Bakery Campaign

For my 10-piece campaign, I chose to do a sourdough bakery. Since I enjoy baking sourdough, I thought it would be fun to start my own business and host a grand opening.

Logo

For my logo, I wanted my colors to be neutral. I wanted to somehow incorporate a sourdough loaf into the logo, so playing off of “Rise Up,” I made a sun that created a curve like a loaf of bread. I then added the leaves to represent the scoring you do when baking sourdough.

Business Card

For my business card, I kept the same theme: simple and neutral colors. I wanted the information to be easy and quick to find.

Punch Cards

With my punch cards I added the sourdough scoring into each punch hole placement to add more to the design piece.

Cups

For my iced cups, I decided to just put my logo on them. For the hot cups, I did one with our logo and then one with just the mark scattered throughout. I thought the logo mark scattered across the cup would look good with a sleeve featuring the logo.

Packaging

My bread packaging has the logo mark wrapped all around the paper with our logo on a sticker sealing everything together.

The chef secrets

Social Media

For my social media post design, I wanted to keep things neutral and tie in colors from my logo. I also wanted to show off sourdough bread to target the customers who like sourdough loaves.

OutDoor Ad

This ad would sit outside of the business, highlighting when our grand opening is. I once again wanted to show sourdough since that is the focus of our business. I also added a collage of the logo mark in the background to add some more design.

Print Ads

For my print ads I wanted to keep it simple while still highlighting that we sell sourdough. I also wanted a poster of the store hours for people to see as they are at the grand opening.

Stickers

I wanted to design stickers that could come with each order or seal product boxes. I wanted to keep the theme of the main colors in my logo, while also keeping them simple.