Marketing Final

For my marketing final assignment, we read an article about Brita and how they can evolve based on customers’ needs. I learned that Brita is owned by Clorox when reading this article. We also talked about how consumers are looking for quick and convenient products, so a water filtered pitcher is not the most convenient product today. I explained how they could offer the pitcher, but also create a new product that attaches to your faucet and filters the water so it is easier to use. Instead of having to fill up a pitcher, just turn your faucet on, and it will filter the water that way.