In my online Marketing class, we talked about 3 different theories and satisfactions. Freud, Maslow, and Herzberg all have different theories when it comes to motivations for consuming products and services. In Freud’s theory, he talks about how many purchases are driven by unconscious desires and hidden emotional motivations. Maslow’s theory talks about physiological…

Today, we got to install the window clings that were printed and cut last week. It was fun to do some hands-on installation and see the process of applying window clings. One of the biggest challenges was lining it up evenly on top and ensuring there were no air bubbles when applying.

As a high school cheer coach, at state basketball, we get the chance to win the Spirit of Six, which is a cheerleader-only trophy. It focuses on positivity and sideline presence through the 3 days we are there. Leading up to state, I have been coaching the girls on how to fill the space…

In our production lab class, we are printing window clings for the campus Veterans’ lounge. We went through the process of changing out paper in the printer, and went through the software that is connected to the printer. After everything was printed, we cut out the window clings. It was cool to see artwork…

In misregistration, if you do not execute proper trapping, misregistration will happen. When the layers of color do not line up perfectly, misregistration occurs, causing a third color to appear or resulting in incorrect shades of color.

Today in class, we toured JDS Industries. We saw all the laser machines they use, along with the products that have been lasered. I learned about sanding on glasses. It gives a textured look/feel to your engraved work. We also learned about heat pressing polyester mugs and how the ink is integrated into the…

Misregistration is when paper can shift from one color unit to the next in the printing process. Without trapping, image shifting and misregistration will happen. You can see in this example that a darker blue will appear when printed.

In Layout III we are discussing trapping. When toggling on Overprint Preview, you are able to see what the printer sees and what your final piece will look like. In this example, we discussed how using 100% black and a colored box behind it will give the text a two-toned look. The top half…

In my marketing class we read up on the company Cisco. They sell routers and networking services to companies. We talked about how Cisco mainly targets towards companies and targeting more towards individual customers could benefit them. We also discussed their threats as a company. The main one being their competitors like Microsoft. It…

In class, we are being asked to take a photo of a Southeast building and trace it. This will then get cut and engraved into an ornament that each building can hang up during Christmas. It has been a fun challenge to take on with tracing the windows, playing with different shadings that the…

My grandma is celebrating her 95th birthday, and my family is putting together a fun celebration for her. I was incharge of creating a flyer to promote the party. I have included it below. I wanted to incorporate a photo of her when she was younger and one today.

This week, we started brainstorming on what we want to do for a 10-piece campaign. We are required to find an event, business, or create our own business. I have decided to create my own business and do a grand opening event. I am really into making sourdough, so I thought it would be…

In my free time I have really enjoyed making sourdough bread. I only recently started so it has been trial and error, but has helped me step away from school work for a little bit and do something I enjoy. I have had to feed my sourdough starter every night which takes some time.…

During class today, we designed our own vector graphic that we wanted to laser on a pen. We designed what we wanted on the pen in Adobe Illustrator using a template of the pen so everything matched up correctly. When designing anything that requires laser engraving, all text must be outlined. For my pen,…

In my Marketing Management class, we read up on an article about Nike. We looked at the pros and cons of their marketing strategy, what Adidas could do better to compete with Nike, company orientations within their business, and what needs Nike satisfies. Nike is a large business that markets not just in the…

During class, we had a short lesson on the laser at Southeast Tech. Some of my notes from this are below. Items we can use in the laser machine: • Bass and balsa Wood up to ¼” thick can be cut. •  All other woods, only ETECH • paper stock (museum board, cardstock, mat…